SCORELL
CERAMIC · MORBI
About Scorell

Seven years of Indian craft, spoken in a global design language.

Scorell Ceramic was founded in Morbi in 2019 with a single ambition — to produce porcelain surfaces that stand shoulder-to-shoulder with the finest European mills.

Scorell factory
— Our Story

A quiet mill on the edge of Morbi.

What began as a modest wall-tile line in Gujarat now spans two production plants, 30,000 sqm of daily capacity and a design studio releasing more than 200 new SKUs every year. Every decision is guided by a single principle: the surface must outlive the trend.

Our founding family still walks the factory floor at dawn, tuning kiln curves and inspecting the day's first press. That obsession is our quiet advantage.

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Since 2019
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SKUs
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Team
— Values

Craft, restraint, longevity.

Craft first

Every collection is prototyped by hand before it reaches the digital printer.

Restraint

We release fewer, better designs — surfaces that quiet a room, not shout across it.

Longevity

Porcelain bodies fired to near-zero porosity, guaranteed for decades of daily use.

Responsibility

Solar-powered kilns, recycled process water and low-VOC glazes across every line.

"We don't sell tiles. We sell a surface that will outlive the room it's laid in."

— Founder, Scorell Ceramic